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It’s no secret that gaming has surpassed traditional forms of entertainment, and Hollywood has taken note. Gen Z consumers spend nearly 15 hours per week engaging with games content. And that extends beyond platforms like Twitch and YouTube. From The Super Mario Bros. Movie becoming the highest-grossing film of 2023 to HBO’s The Last of Us attracting millions of viewers each week, video game adaptations have taken over the big and small screen.

The first quarter of 2023 was a whirlwind, but one particular event stands out from the rest. You guessed it – the collapse of Silicon Valley Bank (SVB). While the crisis itself required a Monday-morning quarterback, from a PR perspective, we thought a deep dive into the misguided communications response deserved its own commentary.