The beginning of a new year offers the opportunity to step back and reflect on what we learned from the trends and conversations that dominated the digital media and gaming industries over the past year. From brands embracing the metaverse to a diminishing divide between entertainment and gaming, 2022 was a launchpad for long-term changes to come. Based on our work this past year, our team at JSA+Partners made some predictions for what to expect from these fast-growing and ever-changing industries in the next 12 months.
There’s a lot to reflect on as 2022 nears its finish line. If we had one major takeaway from this year, it’s the importance of adaptability and being able to pivot strategies as conditions change. Whether it be planning for layoffs, executive changes, or even the state of the overall economy, being flexible is the only way to succeed in unprecedented times.