Your PR Partners

We connect people with your brand

We elevate, validate, and communicate brands across digital media, consumer technology, sports, and gaming & esports through innovative PR solutions.
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Partner with us to better share your stories with the world.

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Brands we've partnered alongside

More than an agency,
we're a partnership.

We are not a "buy-and-bye" PR firm. We act as an extension of your team and work with you to strategically understand your business and contextualize your brand's story, time and again.

MEET THE TEAM

We call them solutions,
not services

Strategic Counsel

Create communications plans that include objectives, strategies, tactics, and competitive analysis.

Positioning + Messaging

Evolve the company narrative by developing overall positioning, compelling messaging, and industry viewpoints.

Media Relations

50+ years of results-driven media relations across business, technology, advertising, entertainment, gaming, esports, and consumer press outlets.

Crisis Communications

Deliver crisis management and strategic communications counsel at the time you need it most.

Thought Leadership

Move the needle by securing high-profile speaking opportunities and awards.

Content Development

Draft bylines, quotes for industry news hijacking, LinkedIn posts and other content to raise visibility.

Data Analysis

Measuring earned media isn’t easy. We built our own tech that we use to track, measure, and analyze the impact of PR

Internal Communications

Engage your employees to make sure your internal aligns with external communications

DISCOVER OUR PR SOLUTIONS

I had the privilege of working closely with Jennifer and her incredible team at JSA, and I can confidently say they were far more than a PR agency; they were an extension of my team and, in many ways, of me.

Ryan Donegan

Head of Communications, Jellysmack

With their proven expertise in gaming, esports, and entertainment, JSA is our trusted PR agency in the U.S. JSA handles our well-known brands and products like ESL and DreamHack, as well as the fast growing mobile esports tournament, the Snapdragon Pro Series.

Daniel Ackermann

Vice President of Corporate Marketing and Brand, ESL FACEIT Group

I worked with JSA+Partners previously and when I joined SYBO there was no question in my mind they were the partner we needed. The JSA team has a deep knowledge of the gaming and broader entertainment industry and continuously goes the extra mile to set us up for success.

Phil Hickey

CMO, SYBO

I've had the pleasure of working with JSA+Partners at both CBS Interactive and now Yahoo. Jenn and team have provided unparalleled strategic counsel and media relations expertise. I would highly recommend JSA to anyone looking for digital media/consumer tech PR pros.

Jim Lanzone

CEO, Yahoo

JSA+Partners has been an invaluable asset to EA’s esports initiatives. The team’s strategic thinking and industry insights have helped us to elevate our esports strategy and get results.

Monica Dinsmore

Senior Director, Esports Brand & Marketing, EA

We were skeptical of PR firms until we met JSA+Partners. They know how to align their communications goals with our business objectives, and we have seen the impact on our bottom line.

Carly McGinnis

President of Exploding Kittens

The JSA+Partners team has done a remarkable job communicating our complex business narrative in a way that resonates with our target audiences.

Mike Sepso

Co-founder & CEO of Vindex

ESL FACEIT Group

Telling the full story takes effort, but the reward is often worth it. At Intel Extreme Masters Cologne, JSA brought together multiple ESL FACEIT Group partners to give Adweek an inside look at multiple perspectives on why reaching a gaming audience is so important for their brands. The result: A wide-ranging story that focused not just on the competition, but on how EFG was helping brands like Unilever, Logitech, DHL, and more level up their awareness amongst Gen Z and gamers more broadly.

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Exploding Kittens

Ahead of the launch of the Exploding Kittens Netflix series, JSA+Partners secured an appearance for co-founders Matt Inman and Elan Lee on Variety’s Strictly Business podcast and a subsequent story in the outlet on how Exploding Kittens turned its games into a TV series. Through JSA’s strategic guidance in messaging development, Inman and Lee were recognized for focusing on their audience during game development, which created IP that fans would go to other platforms to engage with further.

SYBO

Breaking mobile game updates into mainstream media is no easy feat. SYBO’s collaboration with PlanetPlay and Demi Lovato transformed the musician into a limited-edition playable character within Subway Surfers (with proceeds supporting global environmental organizations), with JSA driving top-tier media interest, including a tentpole story in Billboard. Through tailored messaging and compelling data proving the game’s ability to drive positive change, JSA helped SYBO tell a story that connected gaming, star power, and real-world impact.

EA

Show, don’t tell: Amidst growing global popularity of the Apex Legends Global Series, JSA+Partners worked closely with EA Esports and Respawn PR teams to invite media to attend and experience the biggest competition of the year. By granting unprecedented access, JSA raised positive awareness and told stories beyond tournament logistics and match results – including this story in Rolling Stone, which breaks down why the frenetic nature of battle royale makes for one of the most exciting esports in the world.