A year after acquiring Belong Gaming Arenas, Vindex was ready to rollout its experiential gaming centers across the country, and utilized JSA+Partners to make its arrival stateside known. JSA elevated Belong’s ambitious plans to create the first talent development system in esports, securing sweeping endemic coverage and placing stories in several top-tier sports business, technology, and retail publications. A total of 186 stories spanned outlets such as Boardroom.tv, Chain Store Age, Sports Business Journal, Sportico, VentureBeat, and more.
At the onset of the pandemic, EA pivoted its esports and gaming strategy to engage content-starved audiences worldwide. The EA competitive gaming team tapped JSA+Partners to validate the company’s unique entertainment-first approach to the industry with esports and gaming press while also expanding the narrative to reach new verticals. JSA placed stories across business, consumer, technology, traditional sports, and endemic publications, including Digiday, The Esports Observer, Front Office Sports, Protocol Gaming, and TechCrunch.
Willow Growth Partners engaged JSA+Partners to announce their inaugural fund with the objective to raise the firm’s profile, generate additional deal-flow amongst consumer brands, and create general investor industry buzz. Coverage spanned both tech and business press including: Wall Street Journal Pro Venture Capital, Los Angeles Business Journal, dot.LA as well as key trade publications including WWD and Business of Fashion for a total of 83M UVMs.
Aside from announcing new games, JSA+Partners aimed to elevate the company’s thought leadership by weaving Exploding Kittens into applicable trends, including the supply chain crisis. Coverage spanned business and retail trades including New York Times, Reuters, Modern Retail, Digital Commerce 360, Washington Post, and more. Additionally, JSA spearheaded the media relations for the announcement of Exploding Kittens’ mobile game and animated series for Netflix, a first-of-its-kind deal that resulted in more than 300 stories and 5.6 billion UVMs.
With the goal to become the Pixar of the internet and successful characters under their belt, Invisible Universe needed a solid communications strategy that would raise the visibility of the company upon launch. To do so, JSA+Partners set the stage with a marquee launch profile story in Fast Company.
After JSA+Partners client Complexity Gaming, the sister esports team to the Dallas Cowboys, was acquired by GameSquare Esports, JSA expanded their scope to work with GameSquare’s other subsidiaries. JSA+Partners has aimed to establish GameSquare as a leading gaming brand through its unique programs that tie traditional sports to esports. A prime example of that was the launch of the Complexity Stars program that brought together celebrities, athletes, and gaming influencers to engage digital consumers through gaming. Leveraging the starpower of the debut roster, including NFL, NBA, UFC and MLB athletes, we broaden the scope of coverage for the company, securing more than 150 unique stories across gaming, esports, sports and entertainment media.