Creating business
value for brands

Show, don’t tell: Amidst growing global popularity of the Apex Legends Global Series, JSA+Partners worked closely with EA Esports and Respawn PR teams to invite media to attend and experience the biggest competition of the year. By granting unprecedented access, JSA raised positive awareness and told stories beyond tournament logistics and match results – including this story in Rolling Stone, which breaks down why the frenetic nature of battle royale makes for one of the most exciting esports in the world.

Ahead of the launch of the Exploding Kittens Netflix series, JSA+Partners secured an appearance for co-founders Matt Inman and Elan Lee on Variety’s Strictly Business podcast and a subsequent story in the outlet on how Exploding Kittens turned its games into a TV series. Through JSA’s strategic guidance in messaging development, Inman and Lee were recognized for focusing on their audience during game development, which created IP that fans would go to other platforms to engage with further.

To spotlight Yahoo Finance’s most significant redesign in over a decade, JSA+Partners positioned the refresh as a user experience evolution and a signal of Yahoo’s broader ambitions in fintech and media. The result: a top-tier feature in Forbes timed to debut alongside Yahoo Finance’s flagship Invest event in NYC.

When Sphere Entertainment Co. formally launched their new production studio and groundbreaking camera tech, they needed to tell a well-rounded story that captured the gravity of their innovative cinematic tools and the industry implications. JSA+Partners secured an exclusive with Fast Company and conducted thorough pre-briefs with an interview to secure a feature story worthy of the Sphere narrative.

Telling the full story takes effort, but the reward is often worth it. At Intel Extreme Masters Cologne, JSA brought together multiple ESL FACEIT Group partners to give Adweek an inside look at multiple perspectives on why reaching a gaming audience is so important for their brands. The result: A wide-ranging story that focused not just on the competition, but on how EFG was helping brands like Unilever, Logitech, DHL, and more level up their awareness amongst Gen Z and gamers more broadly.

Breaking mobile game updates into mainstream media is no easy feat. SYBO’s collaboration with PlanetPlay and Demi Lovato transformed the musician into a limited-edition playable character within Subway Surfers (with proceeds supporting global environmental organizations), with JSA driving top-tier media interest, including a tentpole story in Billboard. Through tailored messaging and compelling data proving the game’s ability to drive positive change, JSA helped SYBO tell a story that connected gaming, star power, and real-world impact.